Solution – Who are your Largest Customers? Do you Realy Know?

Key Customer Identification Solution

Identify key account customers based on consumption patterns, spending levels, program participation, and rules-based metrics.

Key customer relationship are not always obvious – especially when customers have a portfolio of locations and multiple billable entities
Ownership of commercial properties frequently via special purpose vehicles, making it unclear who the portfolio customer relationship is with
Qualification for key account status based on spending levels and program participation can be complicated to identify and track

Fractal Programming enables flexible rules for assigning accounts to a customer based on multiple attributes.

App performance enables rule sets to be applied to entire customer base to identify key account relationships.

Automatic assignment of key account status based on qualification rules.

Both metered and non-metered attributes incorporated into rules.

Implement qualification rules for key accounts
Implement aggregation rules to identify portfolio relationships
Classify every customer at both individual account and aggregate customer portfolio level
Enable utility profitability analysis by key account relationship

Identify key account customers by evaluating total portfolio consumption and behavior.

Enables more focused programs by identifying impactful portfolio level decision makers in customer base.