Key Customer Insight
The richest customer data is often not in the corporate database.
The rich, valuable data is buried in departmental or marketing databases from programs run months before.
This utility understood its system-of-record lacked that important data.
Using Fractal, they imported – continuously – department – level data kept on desktop spreadsheets.
Customers themselves entered their relevant data and this was incorporated into that customer’s history.
Public domain records like property tax records were added giving richer information about properties and their size and location.
Ingesting – continuously data from all these sources gave this utility a 360 view of its customer with the most up-to-date data, from all sources, and enriched what was lacking in the system-of-record.
This system was built in less than 90 days and cost less than the maintenance on their legacy customer information system.
