Add Marketing Capabilities to CC&B Without Touching It!
Texas utilities needed to add vast new capabilities to CC&B and other leading utility billing systems. They just did not
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Key Customer Insight
Marketing Program Measurement And Verification
The effectiveness of utility marketing programs is difficult to measure and analyze. The sheer scale of large programs makes the
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Who Are Your Largest Customers? Do You Really Know?
A major electric utility did not know who its 4th biggest customer was – because thatcustomer was a REIT operating
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Customer Care And Billing
Our utility customer needed a 360 degree view of its customers, particularly its Key Accounts. It also needed to let
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Customer Data Portal
Customer intimacy is critical. So be intimate – give the customer control of their data. A Fractal utility needed to
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