Key Customer Insight – The Fractal Utility

Add Marketing Capabilities to CC&B Without Touching It!

Texas utilities needed to add vast new capabilities to CC&B and other leading utility billing systems. They just did not

The effectiveness of utility marketing programs is difficult to measure and analyze. The sheer scale of large programs makes the

A major electric utility did not know who its 4th biggest customer was – because thatcustomer was a REIT operating

Our utility customer needed a 360 degree view of its customers, particularly its Key Accounts. It also needed to let

Customer intimacy is critical. So be intimate – give the customer control of their data. A Fractal utility needed to