Customer Intimacy – The Fractal Utility

Marketing Program Measurement And Verification

The effectiveness of utility marketing programs is difficult to measure and analyze. The sheer scale of large programs makes the

This utility needs to plan different rates across millions of customers every year. Rates are complicated by wind, solar, green

The utility needed to assign customer rates and test their validity for that customer. They needed to scan all customer

A major electric utility did not know who its 4th biggest customer was – because thatcustomer was a REIT operating

Our utility customer needed a 360 degree view of its customers, particularly its Key Accounts. It also needed to let

CC&B billing errors are often 4% of transactions – but nobody knows which 4%. Nobody is going to touch the

Customer intimacy is critical. So be intimate – give the customer control of their data. A Fractal utility needed to

The richest customer data is often not in the corporate database. The rich, valuable data is buried in departmental or